Role Overview
Adovvy AI is a vertical AI agent SaaS platform serving E-commerce, Automotive, Hospitality & Restaurants, and Mattress & Sleep businesses. We're looking for a fresh graduate who understands business fundamentals, can research markets and competitors, and turns those insights into content that gets Adovvy in front of the right audience across social media and other marketing platforms. This person works closely with the Social Media Graphic Designer, translating research and strategy into content briefs they execute visually.
Day-to-Day Responsibilities
- Research market trends, audience behavior, and competitor activity across Adovvy's four verticals (E-commerce, Automotive, Hospitality & Restaurants, Mattress & Sleep)
- Track what competitors and industry leaders are posting, and identify content gaps and opportunities
- Write copy and content ideas for LinkedIn, Instagram, Facebook, and other relevant platforms
- Prepare clear content briefs, messaging frameworks, and campaign concepts for the Design team to execute
- Review published content performance (engagement, reach, saves/shares) and use the data to refine future content
- Support go-to-market messaging for new Adovvy features, client wins, and vertical-specific campaigns
- Stay current on AI/SaaS marketing trends and bring new content formats or platforms to the team's attention
Key Requirements
- Strong moral character and professional integrity
- Modern, presentable dressing sense and professional grooming
- Excellent verbal and written communication skills
- Strong analytical and reasoning ability
Role-Specific Skills
- Genuine interest in content marketing, branding, digital media, and consumer behavior
- Ability to research market trends, audience preferences, and emerging industry developments
- Skilled at generating engaging content ideas for social media, campaigns, and brand communication
- Comfort reading
basic analytics/insights data and drawing conclusions from it - Strong grasp of different social platforms and how content performs differently on each
- Creative mindset — able to turn research and insights into actionable content concepts a designer can execute
- Comfortable working with SaaS / B2B products and explaining technical value in simple, relatable language
- Detail-oriented, and willing to continuously experiment with new content formats and approaches
Preferred Qualifications
- Fresh graduate in Marketing, Business Administration, Media Studies, Communications, English, or a related field
- Internship experience, university projects, or extracurricular involvement in content, marketing, branding, or social media management is a plus
- Familiarity with tools such as Canva, ChatGPT, Google Analytics, or native social media insights is an advantage
Timings:
Monday - Friday
10 AM - 7 PM
Gulberg 3, Lahore
